Case studies have shown that 96% of all searchers will never look past Google’s First Page. Consumers are using computers, laptops, tablets and mobile phones to find local businesses and services like yours.
People are going online and searching for services in their city or even in their neighborhood. To compete in Google Local Maps, your business needs to be extremely focused on the specific search terms that people are looking for and in the geographical areas that they’re interested in.
When one of your clients searches on Google for a product or service with a location, say a neighborhood or a town or a city or their default local area, that is exactly when Google’s Local Map will appear.
Typically, Google’s Local Map will showcase 3 local places on Google’s First Page. Local Map Optimization puts your business right in front of the eyes of customers looking to buy. It gives your contact info and exact location with directions to local searchers looking for your product or service.
The factors that the algorithm takes into account when deciding the order of the results is a closely kept Google secret. Additionally, to make sure that the secret variables that determine the ranking order remain a secret, Google is constantly changing and altering the algorithm to mix up the results.
Claiming your Google My Business listing is the way to take control of what Google displays to searchers. Making sure the full and correct information is there is crucial to taking advantage of Google’s powerful search and maps infrastructure.
“This is where we come in. Getting your business ranked on Google’s Local Map and keeping it there is no simple task, and requires constant up to date maintenance to counteract the changes that Google is constantly making.”
Encouraging reviews and then monitoring them and responding proves to your potential customers that you are active in customer appreciation and service and improves your rankings. Fully setting up and keeping your linked Google+ Business page up to date gives you a whole new home on the web that also increases your rankings.
Google Maps Optimization is one of the biggest things to happen in the Search Engine Optimization and Internet Marketing Industry. It has revolutionized the way small and medium sized local businesses can reach their local market and local customers.
We have a deep understanding of how the Google Maps algorithm works and the factors which are used to determine rankings of Local Business Listings. We also have a few strategies up our sleeves that can help give you a competitive advantage in this area.
Having the Google My Business listing for your business professionally optimized has the potential to get the name, address and phone number for your business spread across the internet and placed in front of local consumers who are actively looking for your product or service prior to making a purchase.
We do not do just traditional SEO (Search Engine Optimization). We focus on optimizing your Google My Business listing to improve the ranking of your business in local search results - SERPs - which builds trust and credibility for your business.
Google My Business (formerly, Google Places) listings are more important in organic search results - listings that show up because they are relevant to the search terms and not because of an advertisement.
Users are happier because they are getting the information they need. Diane Merriam specializes in Google My Business optimization for a wide variety of businesses. We know the important components necessary to improve your local rankings and know what is critical for your business success online.
What does Optimizing your Google My Business Listing do for you?
Printed phone books became door stops or high chair seats. People don't run to the yellow pages when they need to locate things anymore. They turn to the internet - frequently - via their cell phones. Smartphones are part of our everyday lives today and, especially when one is out and about, it's much easier to locate what you need via your phone. In today's marketplace, shoppers expect to find any local business listed in their search results, which is why having an optimized Google My Business listing is vital to the success of your business.
Why not do the Google My Business Optimization yourself?
Most business owners are totally focused on running, building and growing their businesses. You may have heard about Google My Business and what it means to your business success. You may also have wondered:
– What does it take to have my business listed in search results for my niche?
– Why do my competitors show up in local search and my business does not?
– What do I need to do to get my customers to write great reviews for my business?
– What do I need to do to get stars by my business name?
– What do I need to do to get current photos and videos of my business to show up in listings?
– What do I need to do to change the information that shows up online about my business?
– What do I need to do to manage the information in my local business listing?
– What do I need to do to make my business show up in the correct niche?
– What do I need to do to get MY business ranked in local searches?
– What do I need to do to get MY business to rank at the top of local searches?
Having your business listed in the top of local search results brings more customers to you - because they find you first when they search for your product or service. It's not necessary to bombard your customers/potential customers with advertising if your business is ranked high in the SERPs.
When you hire a Google Maps Optimization Team such as ours, your focus can remain where it best serves your needs - on taking care of your customers. Let us take care of bringing them to you.
Showing up in the SERPs (Search Engine Results Pages) takes much more than just setting up your Google My Business page and verifying your business though.
You must also make certain that all information about your business - across the internet - is accurate and complete - including a Google Maps Listing. Our team of Local Experts knows how to strengthen your presence in local search results and citation systems wherever you are listed online. We have the expertise to boost your company in local search results.
Below are the ways you benefit from hiring the services of Diane Merriam to get your business showing up in the Google 3 pack:
Claimed & Perfect NAP Listings:
Name, Address, Phone, or NAP, is at the core of Map Optimization. It is very important that you don't mess it up.
On Page Signals:
On-page and link signals – which means using keywords in titles, domain authority, inbound anchor text and linking domain authority – are the still the most important components of the overall ranking strategies for your business success. Making sure that your site has all of these features ensures that the search engines get the correct information.
Citations - quantity and quality - are a vital part of ranking your business in Google's search algorithms. A business with a great many accurate and complete citations is likely to rank higher than one that does not have many or has many inaccuracies or duplicates/incomplete.
One consumer study shows that roughly 88% of consumers put their faith in online reviews when they research products and services. Online reviews are as trusted as personal recommendations..
Social Media plays a huge role in the choices and decisions that people make. We focus on your brand and use Social Media to help your local customers find you, where they are.
A "Citation" is any reference, on the internet, about your business. Having excellent local citations - that are accurate - is a must for your business success. Any errors in your online listings can cause problems and confuse the search engines - which can really hurt your site ranking.
We craft the citations manually for your local business, social media and niche directories to ensure that each has uniform Name, Address, Phone - also known as NAP - to help your business with local ranking.
"Why should we hire an SEO company to do this work for us ???"
Few, if any, business owners have the kind of time needed to build and maintain their online presence. They are busy doing the job of running their businesses.
It makes economic sense to hire someone who is highly knowledgeable and thoroughly trained, to optimize your business listings - the listings that bring people to your website to buy your products or services.
Why hire us?
We understand that it can feel intimidating to find just the right people to do the work you need... especially when you're not really certain exactly WHAT you need. We truly care about our clients and their success. After all, your success is also our success. We will clearly lay out the process and the steps we take to get the results you need.
How your business will benefit from hiring our services:
1. Increase in Local Search Traffic
Cleaning up your local citations will serve to improve your online presence and increase your search rankings locally. When Google, Yahoo and Bing are clear about who you are, it's easy for them to pull your site up in the SERPs.
- Online Exposure and Directory Traffic
Having your business listed in local business directories is of great value to you. Local Directories appear regularly in search results and, if you do not want to spend a great deal of money on SEO, your business is far more likely to be found by the search engines in local searches. Sites like Yelp, Bing Places, Angie's List, YellowPages and CitySearch are good, premium directories that show up in local search.
- Increase in Website Authority
Making certain that your business NAP is correct across the internet helps to improve the authority of your website, increase the trustworthiness and, in the long run, deliver much higher ranking.
- Citations that are built Manually
Our team is fluent in English and we research all citations manually, which guarantees that we will return the most precise and pertinent information.
- We Guarantee NAP Uniformity
It is vital that all the citations posted for your company are completely uniform in Name, Address, Phone - NAP.
- Guaranteed No Duplicate Listings
All directories are examined prior to posting to ensure that there are no duplicate listings.
- Authority Directories
Your business information is submitted to directories that are indexed and are trusted and have the highest authority. This gives your business the best advantage.
- Niche Related Directories
Our team investigates your niche and makes certain that your NAP is also submitted to all high quality, relevant niche related directories.
The process we use for Building Your Citations
We Analyze Your Information
Our team will check all of the provided information for its accuracy and completeness. We stay in touch with our clients and verify and sort out any discrepancies between the provided information and what is showing up online. It's our job to make sure that ALL of the information - online - about your business, is accurate and complete, thereby improving your business' local ranking.
We Check for any Existing Citations
To begin with, we locate any and all citations that may be in existence for your business. We then go through all of the citations we gather to verify the veracity of the data we collect.
We Create a List of Local Citations
Once we've collected the existing citations for your business, we begin preparation of a new list of only the best citation listing sites that will enhance the online presence of your business. We go down the list, checking to see if your business is listed and, if it is, we make sure that the information is correct and complete. If your business is NOT listed, the citation site is added to the next phase of the process.
We Build Your Business Citations
Our teams add your business information to the selected citation sites - by hand - to ensure the completeness and accuracy of all data added. Some sites will only take NAP, and others will allow additional information such as web address, photos and videos. All of these factors add to your online presence and authority.
We send a report to you
Once the process has been completed, you will receive a detailed report listing the domain addresses of the created listings, including the status of each (approved, pending, already exists), and the Username and Password login details for each, plus any comments.
Contact Us Today [phone] to get started on Citation Building Services.
We can help give your business a boost in the Google Maps Rankings and guide you on how to solidify your rankings over time. Interested in learning more about our Google My Business Service? Email us now by clicking email us or call 270-734-9664 and request a free consultation today.